Marketing & Advertising Skills

The Dynamic Manager is an executive in motion...taking action and making things happen




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AdvertisingFive Rules Of Advertising
The Dynamic Managers Handbook Of Small Business Advertising
ebook ISBN: 9781458188007

Available for your Kindle, Nook, iPad and other ebook readers.

Effective, results-producing small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, it’s hard to buy efficient media, it’s hard to judge results. But it’s not impossible. All you need to do is know your customer, get their attention, sell them a benefit, leave a reminder, and spend your money wisely.

Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers. 

“Your Customers, Bert and Bertha” explains how to identify your best customer and build an advertising strategy that appeals to them.

“Pay Attention To Attention” shows you how to build attention-getting devices into your ads (regardless of the medium you use) so your messages rise above the babble.

“Advertising’s Four-Letter Word” points out the biggest mistake most small business advertisers make—and how to avoid it.

“Just A Little Reminder” demonstrates how to build a memory trigger into your ads so customers think of you first.

“Media Buying Simplified” takes the mystery out of spending advertising dollars so you get the most bang for your buck.


Sales PromotionsSales Promotions
The Dynamic Managers Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use
ebook ISBN: 9781452317328

Available for your Kindle, Nook, iPad and other ebook readers.

Need a sales promotion? The Dynamic Manager offers 23 ad campaigns tested by businesses just like yours. Each idea includes step-by-step instructions as well as helpful do's and don'ts--including how to get others to pay for them! Use these ideas as is, adapt them to fit your business, or present them for staff brainstorming. They'll pump up sales today and build your customer base long term.

Promotions can give your company a short-term boost in sales or a long-term path for revenue growth.  Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of helpful do’s and don’ts from the businesses that developed them.  They range from one-shot weekend events to year-long image-building campaigns.



Online MarketingMarketing In Cyberspace
The Dynamic Managers Handbook Of Social Media Marketing
ebook ISBN: 9781458085870

Available for your Kindle, Nook, iPad and other ebook readers.

The marketing potential of the Internet is limited only by your imagination. From a simple website to viral messages that spread the good word about your company to millions of interested, involved prospects worldwide, you can grow your business with a constantly evolving and increasingly exciting array of online tools.

Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?

“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who use the web with varying degrees of success.

“Blogging Your Business” explains how and why you can create an online community around your business using various free or low-cost outlets.

“Social Media Marketing Three Ways” looks at Facebook, Twitter, and LinkedIn through the eyes of small business owners who use them every day.  Restaurateurs, health club operators, a wine store owner, insurance agent, and a payroll processor are some of the entrepreneurs who weigh in on the social media phenomenon with tips on how to make it work and pitfalls to avoid


Promotion and Public RelationsPromotion and Public Relations
The Dynamic Managers Handbook Of Alternative Ways To Build Your Business
ebook ISBN:  9781458002044

Available for your Kindle, Nook, iPad and other ebook readers.

You don’t need big advertising budgets to create awareness for your company. Solid public relations techniques, promotions that attract media attention, even self-managed speaking tours and sports team sponsorships can generate attention, convey your message, and put you at the top of the customer’s mind.

Communication with customers and prospects keeps your business on the growth track.  There are numerous ways to convey your company’s message beyond traditional advertising.

“Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics.

“Case Study: Automotive Aftermarket” tells how custom car shops use shows and events to publicize their operations.

“Case Study: Sports Team Sponsorships” explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company.

“Speaking Up For Your Business” shows you how to reach customers the old-fashioned way, by talking to them.  Learn how to overcome your stage fright and reach out to audiences with your company’s message.


Trade ShowsTrade Shows
The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
ebook ISBN: 9781466018235

Available for your Kindle, Nook, iPad and other ebook readers.

Whether you’re an exhibitor or a visitor, trade shows can help build your business. You can meet new customers and suppliers, scope out the competition, catch up on industry trends and gossip, and even make a splash in the media. But there’s more to it than buying an ticket to the expo. This handbook will show you how to maximize the return on your trade show dollar.

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show.

“Getting The Most Out Of Attending Trade Shows” details the best way to manage your time and maximize the return on your costs of attending a show.

“Trade Show Seller Secrets” gives you a look into the exhibitor’s sales practices. Learn how to resist their pressure tactics and apply a few of your own to negotiate profitable deals on the show floor.

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